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April 15

How to Create a Facebook Business Page in 4 Easy Steps

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Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and ideas you need to build your Facebook business page. You just need to sit down and work through a few simple steps to get your page up and running.

Need some motivation to get started? Consider that 2.5 billion people use Facebook every month, and more than 140 million other businesses already use Facebook to connect with that massive audience.

So, let’s dive into how to create a Facebook account for a business. Follow these steps to launch your page by the end of the day.

How to create a Facebook page for business

Before you can sign up for your Facebook business page, you need to log into your personal Facebook account. But don’t worry—the information from your personal account will not be publicly visible on your business page.

So, if you’re not already logged into your personal account, log in now, then dive into the Page creation steps.

Step 1: Sign up

Go to facebook.com/pages/create.

Select the type of page you want to create: business/brand or community/public figure. In this post, we’ll assume you’re creating a page for a business or brand, so click the Get Started button for that option.

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Next, enter your business information. For your page name, use your business name or the name people are likely to search for when trying to find your business.

For category, type a word or two that describes your business and Facebook will suggest some options. If your business falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business. We’ll show you how to add more categories later.

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Once you choose your category, the box will expand to ask for a few further details, like your address and phone number. You can choose whether to make this information public, or to show only your city and state.

When you’re ready, click Continue. Note that doing so indicates your acceptance of Facebook’s Pages, Groups and Events Policies, so you might want to check those out before you proceed.

Step 2. Add Pictures

Next, you’ll upload profile and cover images for your Facebook page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.

You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook page.

If you have a recognizable brand, using your logo is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is to help a potential follower or customer to recognize your page immediately.

As we explain in our post on the best image sizes for all social networks, your Facebook profile picture displays at 170 x 170 pixels on desktop and 128 x 128 pixels on mobile. It will be cropped to a circle, so don’t put any critical details in the corners.

Once you’ve chosen a great photo, click Upload Profile Picture.

Now it’s time to choose your cover image, the most prominent image on your Facebook business page.

This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 pixels tall, but the recommended size to upload is 720 x 315 pixels.

Once you’ve selected an appropriate image, click Upload a Cover Photo.

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Ta-da! You have a Facebook business page, although it is extremely sparse.

Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got some work to do before you share it with your audience. Don’t worry—your page is not yet visible to the public. (We’ll make that happen later in this post.) What you see now is a preview.

Step 3: Create your username

Your username, also called your vanity URL, is how you tell people where to find you on Facebook.

Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.

Click Create Page @Username in the left menu to set up your vanity URL.

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Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Messenger.

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Step 4: Add your business details

While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.

As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.

To start filling out your business details, click Edit Page Info in the top menu. From this screen you can share all the important information about your business.

Description

This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters), so there’s no need to get too elaborate here. We’ll show you where to add a longer description later.

Categories

Here you’ll see the category you entered in Step 1. If you like, you can add additional categories here to make sure Facebook shows your page to all the right people.

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Contact

Add all the contact details you want to make public, including your phone number, website, and email.

Location

If you have a physical storefront or office, check to make sure that your location is marked correctly on the map. You can also add details about your service area, so people know, for example, which neighborhoods you deliver to.

Hours

If your business is open to the public during specific hours, enter those here. This information appears in search results.

Extra options

If relevant, enter your impressum, price range, and privacy policy link. An impressum is a legal statement of ownership, and it is generally only required in some European countries.

Click Save Changes under each section to implement your changes as you go.


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Facebook Business Page


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